Raising the standard for you

When we launched our new DL PLUS range of connecting roll ups earlier this year, we had no idea just how much interest the system would generate.

Used in isolation, each freestanding roll up display provides an elegant, high-quality solution for graphic applications. The key feature of the product, though, is its patented connecting system which links the base cassettes and graphic hanging profiles to create a virtually continuous, and much more much arresting, visual panorama.

Now, as part of our philosophy of continuous improvement, we've been working hard to refine the design of the range. The result? Users now have an even greater ability to fine tune their requirements with a single, high quality system.

The key enhancements we've made to our DLPLUS single sided linkable roll ups include a redesign of the upright bungee pole. With a quick, fingertip adjustment of the locking device, a perfect presentation is guaranteed – especially effective when the DLPLUS roll up system is being used to link multiple graphic hanging profiles.

Exact alignment of the graphics in a continuous display is now easier than ever thanks to our innovative new connector bar. A simple screw adjustment ensures precisely-positioned panels and a system that delivers robust yet elegant performance.

To learn more about the numerous applications of this highly popular system and the potential it offers your customers, please contact us now.

Royal success at Sign & Digital UK 2010

Holding a three-day Buckingham Palace garden party smack in the middle of a busy trade show was ambitious, even for us. But, judging by the number of visitors and orders generated at this years Sign & Digital UK in Birmingham, we are more than pleased with the results.

Here at Eurostand we pride ourselves on having a creative approach to business. We're professional, but we also like to have fun into the bargain. Which is why, with our tongue firmly in our collective cheek we conceived and delivered the royally-themed stand at the NEC.

Its by far the best stand here, said one of biggest customers. Another remarked that it was: Easy to find you a four metre high mock-up of one of Londons most famous landmarks isnt easy to miss.

Replete with extensive lawned areas, sentry boxes and dancing Coldstream guards, the bustling stand was expertly manned by a suitably-attired Eurostand team. They were kept busy with a constant stream of visitors who were given updates on our products and service offering over a glass or two of champagne.

There was particular interest in the launch of our new DLPLUS interconnecting roll-up product. Thanks to a smart connecting system, the base cassettes and graphic hanging profile can be easily linked to make a virtually continuous, and more much arresting, visual panorama.

Now the work starts in earnest as we get down to responding to the huge number of enquiries generated during the show.

Thank you to everyone who helped make this years event such an overwhelming success. If you have any questions at all, please don't hesitate to contact us now.

Delivering greater choice for greener consumers – the Planet display range

We always listen intently to what our customers are saying. It's one of our hallmarks. One of the recurrent topics of conversation has been the increasing demand for more environmentally-friendly display systems.

To this end, we decided to actively set about developing a range of products which recognised this trend. Our Planet range provides a greener alternative to conventional display systems. It is a high-quality portfolio of roll-ups, tension banner and literature display stands built to exacting standards using only renewable, high quality bamboo.

Our very own National Account Manager Sam Mooney says he has heard the voice of the green consumer growing ever-louder in recent months. ‘There’s definitely been an increase in the number of people consciously and deliberately seeking out ethical options when making their consumer choices,’ he says. ‘With our Planet range, people get enormous satisfaction from being given the opportunity to choose products that align with their own ethical values.’

With the great majority of display products manufactured from materials such as aluminium, systems crafted from natural, renewable and recyclable materials are increasingly desirable as alternatives. Having long been recognised as an excellent manufacturing material in Asia, the enormous benefits of bamboo are now being realised globally.

The entire lifecycle of products in the Planet range is positive, says Sam: ‘Sure, it is about producing products made from materials that come from sustainable sources. But it is also important that when the products reach the end of their useful life, they are recyclable and, ultimately, biodegradable.’

Bamboo is quite a remarkable material. Crops are entirely sustainable and, unlike traditional hardwood, can be harvested every year without destroying forestry. The plant’s shoots grow to maturity in only 4-6 years and so, as a crop, it is endlessly renewable.

Products within our Planet range are also protected with an eco-friendly lacquer coating to further enhance their natural look and feel. This coating has also passed rigorous testing under the REACh (Registration, Evaluation and Authorization of Chemicals) regulations – the latest European Community regulation on chemicals and their safe use.

‘Properly-treated bamboo is ideal for display products as it doesn’t swell, shrink or mark in the manner of hardwood,’ says Sam. ‘It is also lightweight, durable and elegant. Plus, like all Eurostand Display’s products, our Planet range comes with a five-year guarantee.’

Get in touch with us now to find out how green products like our Planet range can cater for your customers' eco-friendly needs.

Opportunity knocks with our audio visual graphics systems

We've just added an integral large screen option into our best-selling Centro modular display system range – and it's really created a buzz of interest from our customers. We have been very busy discussing with them the many opportunities that multimedia brings to a wide range of applications.
 
With its contemporary design and anodised aluminium construction, Centro was always designed to bring elegance, durability and functionality to a display project. Now, with the large screen display as an integral option, the system has evolved with dynamic content and sound to lend these projects a significantly new dimension.
 
‘Whether you choose Centro to enhance a trade show presence or add elegance to your seminar presentation, Centro is one of the most professional solutions available. Even better, it now incorporates audio as well as visual capabilities.’
 
Gaining and holding people’s attention has always been the challenge facing designers of display systems. In terms of noticeability the Centro Theatre system cleverly marries high resolution moving images, interactivity and sound with graphics that surround and reinforce the screen and audio content. ‘The three media working in tandem are an extremely powerful combination in any situation.
 
‘At a time when every penny of marketing budgets is having to work harder, the Centro Theatre Systems add a persuasive dimension to static displays that can only enhance the noticeablity and effectiveness of  promotional  campaigns.
 
The combination is entirely customisable to suit users' individual requirements and budgets. Applications that particularly benefit from this combination of static and dynamic media include trade shows, seminars, point-of-sale and showrooms.
 
The screen and graphic elements can be used as a stand-alone presentation, or be seamlessly integrated into a full-size Centro exhibition stand. Screen sizes between 23” and 42” can be incorporated into the system cleanly, simply and easily.

Beware of false economies when buying your roll-ups

Even in the midst of tough market conditions, ‘think before you buy’ continues to be central to our business philosophy. And we think it’s sound advice to anyone purchasing display hardware. You only have to ask someone close to the market to see that we're talking sense. Our National Accounts Manager Sam Mooney believes the issue of quality is at the forefront of everybody’s mind, these days. Many buyers, he says, use cost–benefit analysis to make their purchasing decisions. But some still do not: ‘It really depends on whether you are the type of person who “makes do” and accepts the risks inherent in buying cheap goods,’ says Sam, ‘Or whether you recognise that by spending a little more, the peace of mind that comes with improved performance and longevity marks you out as the smarter buyer’.

Here at Eurostand we're happy to defend our decision not to supply very low-end products in order to compete on price. So happy, in fact, that we’ve applied a 5 YEAR guarantee on our entry-level STart roll-up system. ‘It ultimately advantages no-one,’ Sam believes. ‘Very cheap goods are usually sold cheaply for a reason. Often they have been fabricated at low cost, using low-grade components. Generally, people know the wisdom of adhering to the adage “you get what you pay for.” And this certainly applies in the roll-up sector.’

Sam advocates a more considered approach to buying roll-ups: ‘The real economy is what you get for your investment. If you sell a lot of units to third parties, it’s worth considering how many will find their way back to you. What would be the real price of roll-up systems returned by disgruntled customers? Reduced profitability? Lost clients? An irreparably damaged reputation?

Eurostand Display’s popular STart system has a lower than 0.1% failure rate. But this is not the only differentiating feature. STart’s build quality also sets it apart from many of its competitor systems because it is engineered from a heavier gauge aluminium – compared to similar designs, it is up to 20% heavier. And with a smooth, reliable graphic retraction mechanism, it is designed to perform over and over again. ‘If you take a moment to think ahead before you choose which roll-up to stock, you’ll probably conclude that you simply can’t afford to buy goods cheaply, on price alone,’ says Sam.

You have been warned.

Extend your online reach with Eurostand Display

Eurostand Display's latest dealer support initiative has been designed to exploit the vast commercial potential of the internet. 

Online Display is a set of product-specific web pages created to dovetail perfectly with our customers' own online presence and as a value-add for their individual business offering. Working closely with us and our web developers, the pages are quickly up and running and working to inform and influence the buying decisions of all those who browse them.

Once linked and activated this valuable tool not only allows 24/7 viewing of our entire product range, but also provides comprehensive technical data for everything from literature holders to full-size modular display systems.

Already the system is working well for several of our customers in support of their own marketing and lead-generation campaigns. The move demonstrates yet again our determination to utilise imaginative ways to support our trade customers in the exhibition and display graphics sectors.

Our new showroom and demo suite is open for business

Responding to unprecedented growth in trading during the last 12 months, we’ve just unveiled our shiny new demonstration and training suite at our offices in Margaretting. With its lofty vaulted ceiling and large windows, the new building provides an ideal space for erecting and viewing our entire range of presentation and exhibition display solutions – from modular stands to roll up graphic systems and point of sale signage equipment.

As we’re a trade-only supplier the facility is already in great demand from customers who bring their own clients to the site in order to provide hands-on assembly experience and product education sessions. The facility has proven particularly useful during the launch of our brand new Centro modular display range. As the key feature of the system is its vast range of assembly combinations, being able to explore its capabilities in a real environment has been enormously beneficial to those purchasing the system. And for those customers using us to design and create their full-scale exhibition projects, coming to the site makes it easer for them to envisage scale, proportion and sight lines.

The new showroom is adjacent to our design department which produces detailed CAD drawings and 3D renderings of exhibition stands – so there’s an obvious synergy, and the right solutions emerge much more quickly. Why not drop in for a coffee and have a look around?